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Product development

From hunch to lunch: how to test an idea without wasting time and money

Hanne Rentsch Ersdal

Hanne Rentsch Ersdal

Medgründer og daglig leder i Aiga AS med over 10 års erfaring innen produktdesign, UX og designledelse. Hanne kombinerer designdrevet produktutvikling med kommersiell erfaring. Hun har bygget team, ledet regionale designmiljøer og levert komplekse B2B-løsninger for kunder som Equinor, Aker BP og Halliburton. Hun underviser i designdrevet forretningsutvikling ved Universitetet i Stavanger.

Most ideas don’t fail because the technology doesn’t work. They fail because nobody wanted them.

In this talk, I show you how to go from hunch to lunch: from an idea you believe in, to something you know people want and will pay for. Without wasting time and money on building the wrong thing.

Drawing on Testing Business Ideas by David Bland and Alexander Osterwalder, you’ll learn how to choose what to test first, how to test with the resources you already have, and how to use what you learn to make better decisions.

You’ll see:

how to turn assumptions into something you can test which types of experiments give the most learning for the least effort why the best prototype is the one you throw away

Maybe we’ll even build a prototype together? Suited for those who work with product, design or development, and for those who wonder whether their idea is worth building.

Don’t build more. Learn more.