In this live experiment Ola will attempt to find the secret ingredient to useless research by involving the audience through their phones. In the ever-lasting search for improvements, Ola made this experiment to help designers at Laerdal Medical be more aware of this secret ingredient that tends to screw up our research and decisions. What is the secret? You’ll find out soon enough.
11:00 Day 2 – Scene 1
Cross-disipline
Keynote: The secret ingredient in useless research
Ola Helland
Ola has peed on a tree next to the president of Botswana, got his tooth broken by a New York City cop, been arrested on the border between Mongolia and Russia, founded his own record label and performed stand-up gigs that kept audiences in stitches. He loves to tell stories and have won two short film competitions and hosted a top-ranked radio show, as well as written scripts for “Brille” and “Praktisk Info med Jon Almaas”.
As an avid traveler he has explored over 60 countries, including a memorable 10-day visit to North Korea and a three week long bicycle ride across Cuba. His adventures include trying to sneak into a prison in Bolivia and being kidnapped in the mountains of Myanmar. He went viral before viral was a word with his drunken bet about one million giraffes. A bet he won, after working nonstop on it for 440 days.
He’s also worked as a designer for the past 15 years for companies like NRK, Statoil, Schibsted, and Lyse. Currently, he is making an impact at Laerdal Medical and continues to do idiotic things, but now alongside his two daughters.
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