This talk will explore how effective onboarding dramatically impacts user retention and business ROI. Attendees will learn best practices derived from empirical research, historical evolution of onboarding processes, and real-world case studies. Discover how progressive profiling, contextual guidance, and gamification can turn first-time visitors into engaged, loyal users.
UX Design
Onboarding That Clicks
Effective onboarding enhances user retention and business ROI. Learn best practices and strategies to engage first-time visitors.
Martin Dabrowski
Martin Dabrowski is an experienced digital designer and functional architect, currently leading digital design at Sopra Steria in Stavanger, Norway. With over two decades of professional expertise, Martin has designed and developed numerous successful apps and digital platforms, consistently demonstrating his ability to create intuitive, engaging, and user-centric experiences.
His career began with designing websites and artwork for prestigious brands such as Hard Rock Café and Nike, laying a strong foundation in both creative and technical disciplines. Martin's extensive experience includes the strategic use of cutting-edge technologies such as AI, gamification, and UX best practices to enhance product usability and user engagement.
His commitment to meticulous UX research and innovative problem-solving has been pivotal in delivering scalable digital solutions across various platforms and industries. Having lived and worked internationally in 11 different countries, Martin brings a culturally rich, global perspective to every project, allowing him to craft experiences that resonate with diverse audiences worldwide.
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