Cross-disipline

Hidden in Plain Sight – Snap, Think, Solve Using Anthropology to Design Better

Explore everyday moments that reveal problem-solving brilliance. Learn to observe and document hidden opportunities for creativity.

Margaux S.

Margaux S.

Margaux Simon is a French UX designer based in Stavanger, where she has worked for 8 years in the oil and gas application sector. Currently, she is part of the product team at Olavstoppen, where she has spent the last four years designing innovative solutions. In her free time, Margaux blends anthropology with design thinking to uncover solutions rooted in everyday life.

Through her global travels, she captures spontaneous moments—improvised fixes, cultural nuances, and human ingenuity—that often go unnoticed. She has led interactive design workshops, including sessions at Girl Tech Day with Bouvet in 2021 and 2022. Her approach encourages audiences to see the world through a more curious and creative lens, turning daily life into a source of inspiration for practical, human-centered design.

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“There is a whole load of stuff in life that is worth documenting. You see it every day but don’t even notice.” – Jan Chipchase This talk is a journey through global snapshots taken during my travels — everyday moments, improvised solutions, and cultural clues that reveal the hidden brilliance in how people solve problems. Each photo will be analyzed live with the audience to uncover what’s happening, what’s missing, and how we could design better with the help of digital tools or small design tweaks. Using the lens of anthropology, I’ll share how observing people in context — and paying attention to the subtle, overlooked details — can inspire more thoughtful and practical design ideas. It’s not about academic theory, but about learning to look at the world differently. My goal? I want the audience to leave with a new habit: to observe more, document more, and be curious about what’s hidden in plain sight. You’ll start seeing opportunities for creativity everywhere — even in the ordinary — and that’s where the real design magic begins.